Why do working class and rural Republicans vote against their own interests?

Many of us from the left unblinkingly characterize working class and rural Republicans as narrow-minded dupes tricked into voting against their own economic interests. When we do, however, we tend to dismiss the near primal allure of the broader moral sensitivities inherent to the conservative foundation of their party.

A Student News Daily article offers a concise delineation of Conservative vs. Liberal Beliefs:

Liberals believe in government action to achieve equal opportunity and equality for all. It is the duty of the government to alleviate social ills and to protect civil liberties and individual and human rights. Believe the role of the government should be to guarantee that no one is in need. Liberal policies generally emphasize the need for the government to solve problems.

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